Mobile Programmatic Buying Playbook

Launched: the 2017 Mobile Programmatic Buying Playbook!

The playbook is intended as a tool for new and seasoned programmatic buyers alike, and provides an overview and valuable tips on mobile's most important nuances: creative, location, viewability and brand safety, device, and data activation capabilities.

Excerpt:  "Mobile is the most important advertising channel; people spend the majority of their time with their mobile devices. Mobile programmatic advertising is similar to desktop programmatic, with important nuances around creative formats, location, viewability and brand safety, device, and data activation capabilities. An ideal mobile strategy is part of a comprehensive media mix, as well as a multi-touch measurement strategy."