About

George Tarnopolsky is the founder and principal of GT Programmatic Consulting. An ad tech industry native, George has spent over 20 years helping companies adopt technology and automation, build global teams, and support multi-million dollar growth. George’s experience spans the entire Pre- and Post-Sales spectrum, from Sales and Solutions Consulting through to Platform Operations and Account Management. In addition, George’s experience is broad from an industry landscape perspective--with successful stints at agencies (CMI Media Group, Good Apple, Razorfish, Merkle); ad servers (AdKnowledge, Mediaplex, Atlas, Google Campaign Manager); and DSPs (Google DV360, Xandr, Adelphic, GroundTruth). George is an accomplished team builder and leader--and someone who excels not only as a business manager, but also as a technical expert, coach, and escalation point for customers and teams alike.  

George currently serves as Vice President of Programmatic at Good Apple, a highly specialized media and measurement agency. In his role, George is building a leading biddable media practice.

GT Programmatic Consulting was born out of George’s deep understanding of technology and business processes, a passion for writing and presenting, and a desire to mentor, coach, and advise a broad cross-section of the industry.