In this episode of Ad Talk, we discuss:
1. Is it possible for companies to operate both Buy and Sell side businesses?
2. Why have so many tried, and failed, at the Buy Side?
3. Can The Trade Desk dethrone DBM? We dive into TTD annual report and quarterly earnings.
In the ad tech space, “CRM” and “CRM data” are being increasingly misused in the context of targeting customer lists via addressable platforms. Here are three unexpected places where SaaS companies can mine data on customer interaction with their product
Read MoreSome industry folks believe that trading desks will make their way back into traditional media teams, but there are three important reasons why that shouldn't happen.
Read MoreAt Adelphic, close partnership with customers is in our DNA. Our most recent customer survey, conducted in Q1 2016, showed that customers rated their overall satisfaction with Adelphic services at 92%. This marks the fourth straight quarter of a 90 percent or higher satisfaction rating for consistently providing industry-leading services.
Read MoreThe 2016 election promises to be exciting not only in politics, but also in the world of advertising. For the first time, mobile and multidevice political advertising will play a significant part in the advertiser media mix. While significant developments have been made in deterministic and probabilistic user identification, however, the industry still needs to conquer measurement, privacy and other challenges before it can realize the full potential of cross-device for political advertising.
Read MoreThe anatomy of an ad call can be simple, or it can be an intricate process, a sort of dance between servers to deliver the right ad for the right price.
Let’s say that you were on the Internet one evening looking to buy a new laptop. You browsed some websites, searched for laptops and studied a few, even put one in your cart at Amazon. But you got distracted before you finished a purchase and went to sleep. The next day, you wake up to check the news and notice that there is an ad from Amazon among the headlines on the website. This ad shows you laptops and maybe even the exact same laptop you had abandoned in your cart. How did this happen? How did Amazon know you would be at this website and manage to buy an ad space there showing you the exact same laptop you had been looking at just a few hours ago? It goes a little something like this
Read MoreMerkle's Platform Solutions Team selected 4C as their social buying platform following a six-month, multi-round competitive evaluation which incorporated tests of each platform's ease of use, optimization, effectiveness and customer service.
Read MoreThe past year heralded interesting developments in the advertising landscape. The most significant development was arguably the launch of people-based measurement via the Facebook Atlas ad server. Facebook is currently one of a handful of media companies announcing the launch of new ad tech platforms powered by their proprietary data assets. Over the next few years, we may see the emergence of hundreds of platforms.
Read MoreSet aside your preconceived notions about industry labels, and discover what valuable types of companies you may be dismissing unfairly.
Read MoreA successful first meeting with a potential client is a crucial step in closing deals and winning new business. Find out how to make the best first impression with these must-read tips.
Read MoreMarketers should take notice of the impending launch of the Amazon advertising platform. Here are four reasons why it represents a huge opportunity.
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