We are an advisory firm at the intersection of marketing platforms and best-of-breed processes. With a deep understanding of technology and experience at leading companies, we offer Programmatic, Business Operations, and Individual & Team Development services to help our customers become wildly successful.

 
 

Programmatic Consulting

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  • Ad tech platform (DSP, Ad Server, Social Buying Platform, DMP) evaluation

  • Best practices for programmatic media planning, buying, qa, measurement, and optimization

  • Audience strategy and segmentation

  • Supply Path Optimization and Curation

  • Ad tech architecture and tagging strategy

  • Defining inventory quality and brand safety standards

  • Planning for a post-cookie future

  • Approaches for cross-channel campaign activation across Display, Video, Audio, and Connected TV.

Business Consulting

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  • Startup mentorship and advisory services

  • Hiring best practices

  • Launching and growing Programmatic, Client Services, and Sales Engineering teams

  • Internal and external certification program creation

  • Training program and knowledge base creation

  • Cost-benefit and profitability analysis

  • KPI and Metrics development

  • Activity survey and analysis

  • Values, mission, and goals setting and development.

Career Coaching & Development

  • Interviewing best practices

  • Career goal setting and implementation

  • Personal brand management

  • Best practices for people managers.